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congregations are concerned about finances, but those that are stewards
of historic buildings find that money is on their minds more often
than most. America's older and historic churches, synagogues, meetinghouses,
temples, and mosques are blessings to their congregations and their
neighborhoods, but they also require regular repair and an occasional
major overhaul. Sometimes the sheer cost of such maintenance seems
overwhelming.
These challenges
need not drive you to despair! This guide is designed to aid you
in planning-to understand the needs of your older house of worship,
to decide whether to begin a capital campaign in your congregation,
and to extend your campaign to your community and other funders.
You'll learn how to determine what you and your congregation can
do yourselves, and what you'll need professional help for. And in
the process, you may find your vision and your ministry enhanced
as you think outside your own walls. Raising money can be intimidating,
but it can also be an exciting catalyst for new community outreach
as well.
How
to Use This Guide
You can use this guide in two ways:
- Read the
text online, clicking on links to other resources that look promising.
- Print the
whole document to share with your congregation's planning or finance
committee.
In either case,
be aware that raising money requires the involvement and commitment
of both clergy and lay leaders. At minimum, the finance and facilities
committees will be involved, but you should also consider creating
a new capital campaign committee to oversee planning and fund-raising,
and to supervise the work that needs to be done. There will be enough
work for every member who can be brought into the process, and the
broader the involvement, the more likely it is that the whole congregation
will find their commitment deepened and strengthened.
Fund-raising
or Capital Campaign?
Many fund-raising efforts start when someone notices a problem-the
stained glass windows are sagging or the roof starts to leak. Other
efforts begin when someone sees a new vision for ministry, such
as a new after-school program for the kids or a renovation of the
fellowship hall. In either case, the temptation is to start raising
money for that particular project without considering larger issues-does
the leaky roof indicate extensive damage? Will the new program require
updating the restrooms and kitchen?
For anything
but the smallest jobs, it's best to bring in a professional, such
as an architect who specializes in historic religious properties,
to give you a comprehensive conditions survey. A professional can
give you a sense of the overall scope of the project and help you
prioritize your work-perhaps the kitchen remodeling can wait until
Phase Two; maybe the stained glass window restoration can be financed
over time through planned giving.
One of the
important decisions that clergy and congregational leaders will
need to make together is whether to raise funds for a particular
project or to launch a comprehensive capital campaign. If your conditions
survey indicates that only a few small items are needed, project
fund-raising may be fine. But the conditions survey may show that
multiple repairs are needed, such as rewiring, painting, repairing
termite damage, replacing a few deteriorating joists, and making
the whole building accessible for the disabled. Planning a capital
campaign to raise money for all these important projects together
may be a better choice than trying to address each one as it becomes
a crisis
Step
One: Where Do You Stand?
The first step to raising the money you'll need to restore or
renovate your building is developing a plan, and that requires knowing
where you stand in the first place. The best way to learn where
you are now is by asking a qualified architect, building conservator,
or engineer to prepare a building conditions survey. Unsure about
what that is? Two articles further explain conditions surveys:
Some congregations
doubt whether they really need the services of an architect. Here's
a case study of one New York church's decision:
When you are
ready to hire a professional to conduct a conditions survey, call
several possibilities and ask about their fees and their experience
with historic religious properties. You may want to start with someone
already familiar with your own property or with a member of Partners
for Sacred Places' Professional Alliance.
Once your congregation
gets its conditions survey, you'll need to develop a work plan.
Your architect, conservator, or engineer will help you decide how
to plan the work, but this is also a good time to bring in as many
members of the congregation as possible. Consider distributing copies
of the proposed plan of action, or posting them in a conspicuous
place for a few weeks, before holding a congregational meeting where
members' questions and concerns can be addressed. The more planning
and discussion that take place before you appeal for money, the
more the congregation will take ownership of the project and support
it wholeheartedly.
Step
Two: Can You Do This On Your Own?
A pivotal decision is whether to conduct a fund-raising campaign
on your own or to hire a professional consultant to help. There's
no easy answer to this question, as it depends on how much money
needs to be raised and what kind of "capital" you already
have-both your congregation's finances and your talent pool.
If you decide
you need help, you may be able to limit your expenses by hiring
a consultant for specific tasks (for example, to create promotional
materials), or you may need a professional to guide you every step
of the way. Here is an article to help you decide.
Step
Three: Planning the Capital Campaign
Professional fund-raisers generally agree that raising money is
70 percent planning and 30 percent asking. The best guidebook for
planning a capital campaign is The Complete Guide to Capital Campaigns
for Historic Churches and Synagogues by Peggy Powell Dean and Susanna
A. Jones. This 187-page guide, bound in a loose-leaf notebook, leads
you through every step of the process, from developing and testing
your preliminary plan through implementing the plan and evaluating
your results. Designed for both small and large congregations, the
volume includes valuable information on grants as well as sample
promotional flyers, letters, and press releases. Its chapters include:
- Developing
a Preliminary Restoration Plan
- Developing
Consensus
- Do We Need
Help in Developing our Fund-Raising Plan?
- Developing
a Preliminary Fund-Raising Plan
- Testing
the Preliminary Plans
- Finalizing
Campaign Plans
- Implementing
the Plans
- Implementing
the Community Campaign
- The Closing
Celebration
- Building
on Success
- Evaluating
the Results
The Guide is available directly from Partners
for Sacred Places.
The Complete
Guide is an extremely valuable source of information, but here are
a few shorter articles on capital campaign planning that you may
also find helpful:
Fellow
Travelers
Since its founding in 1989, Partners for Sacred Places has found
that churches around the country face many of the same issues. After
years of deferred maintenance, beautiful older buildings require
costly renovation, while their congregations grapple with constant
emergency repairs that deplete both their strength and their finances.
Repairing a
building is a cooperative effort among clergy, lay people, and professionals-the
architects, contractors, and fund-raisers they hire to help them.
All parties should find agreement on what work needs to be done
and what the strategy and goals of the campaign will be before anyone
is asked to open a wallet or provide professional services. Congregations
should also be aware that many others have also faced daunting preservation
tasks. Here are several examples:
- Canaan
Baptist Church (Philadelphia, Pa.) faced space planning issues
after it moved into a former Presbyterian church. Canaan also
needed to adapt some of the church's religious symbols to make
them more appropriate for an African-American congregation.
- Church
of St. Luke in the Fields (New York, N.Y.) burned down in
the early 1980s and then rebuilt with an aggressive capital campaign
that targeted both church members and local neighborhood residents.
- Durham
Memorial A.M.E. Zion Church (Buffalo, N.Y.), a historic African-American
congregation, raised significant money to restore their building.
- Fourth
Universalist Society (New York, N.Y.) created a separate non-profit
organization to raise funds for repairing a landmark building
on New York's Upper West Side. Neighbors and preservationists
who did not want to support the congregation's general budget
were willing to contribute to the separate 501(c)(3) organization.
- Iglesia
Pentecostal La Luz del Mundo (Brooklyn, N.Y.) benefited from
a conditions survey that detailed the structural problems with
their historic building. In spite of the congregation's small
size and limited means, they initiated and managed a comprehensive
capital campaign without the aid of professional fund-raising
consultants.
- Lovely
Lane United Methodist Church (Baltimore, Md.) initiated a
nationwide fund-raising effort targeting all United Methodist
churches and their members. After securing gifts from 18 percent
of United Methodist churches, Lovely Lane began a grant-writing
and major gifts campaign.
- Mars
Hill Baptist Church (Philadelphia, Pa.) has struggled to make
repairs on its impressive complex of buildings, but help has come
from various sources-including the former owners of the building
- Mother
African Zoar United Methodist Church (Philadelphia, Pa.),
a pillar of its North Philadelphia neighborhood, has raised more
than $250,000 for repairs and programs.
- St.
Anne's Catholic Church (Columbia, Calif.), in a former gold-mining
town, has been closed down twice in its history. Recently local
residents formed a committee to renovate and reopen the church
for special events and occasional Sunday masses.
Articles about
stained-glass window repair:
The National
Organization on Disability website has many resources to help
congregations enhance their vision for welcoming people with disabilities.
In addition, the organization has published several resources for
congregations that want to improve disability access:
- Loving Justice:
The ADA and the Religious Community.
- That All
May Worship: An Interfaith Welcome to People with Disabilities
- Money and
Ideas: Creative Approaches to Congregational Access
All these are available from Partners'
Publication Center
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